Dissecting the Enduring Power of Coca-Cola Branding

Coca-Cola has crafted a brand that transcends generations. Their iconic emblem, a simple script in bold red, is instantly recognizable. The brand's slogan "Open Happiness" speaks to a universal yearning, while their promotions often evoke joyful memories. Coca-Cola has effectively intertwined itself with everyday life, solidifying its place as a gl

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